 ANTI
COUNTERFEITING
Our litigation anti counterfeiting team is the best in this
field in wining cases both civil and criminal against infringers.
Counterfeit makes businesses loose billion of dollars every
year the last estimate for this lost was approximately USD$
400 Billion a year and everyday this scourge is growing and
hurting both consumers and IP owners and for example trademarks
owners who strive for years to make their brand a prestigious
one.
One of the big threats of counterfeit products is the devaluation
of the products meaning it can turn a high quality product
to be much depreciated in the eye of the public.
One of the reason the consumer most of the time does not
know the difference between a counterfeit and a genuine product.
He can easily loose is confidence in trust in a product because
he can mistakably consume a counterfeit product in the place
of a genuine and not be satisfied in terms of quality.
He can also stop consuming the product because of the confusion
between the genuine and counterfeit rather than being hurt
by infringers he simply stops buying the products to avoid
being hurt and deceived.
So this problem is clearly a big treat so it is up to IP
owners to take the step forward to protect their interest
by fighting with determination infringers who are hurting
them..
One of the element of success of this firm is certainly that
we have our own investigation team meaning and the coordination
is very effective has the investigators gives the legal anti
counterfeiting team exactly what they need exactly to win
cases in courts against infringers. |
